Zoe Adams - Marketing Apprentice
Social Media
As a marketing Apprentice, I work primarily using social media. I manage the company's social media accounts which include Facebook, Instagram, YouTube, and TikTok.
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We use a lof of stock images on our social media pages so I have chosen the work that I created myself using different websites and software. All of the images you can see of children are Stock images.
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It is important I stick to the company colours and logo.
For this piece of work it was important to make it clear to read as well as insightful for the reader.
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It was created to make people aware of the different stages of fostering and what the next steps are for people interested.
I created a new Facebook banner. I chose to use the company colours and used an image of a child so people understand what it is we do. The headline is catchy and gives people an idea of what we do and I added our website URL so people can find out more about us as an agency if they are interested in fostering.
I noticed on our YouTube account that our profile was quite plain so I decided to create a YouTube banner that was fun and colourful as well as explaining what who we are so they understand what our content is about.
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For our Instagram and Facebook content I like to use quotes from foster carers and foster children.
This gives our feed a personal touch as people can hear from real foster carers that work with us.
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I try to be playful with the layout and use company colours but be consistent with the posts so I always use the same designs but change the background images.
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I created these 3 images to post as Facebook ad images. They all have fostering statistics on them and look gloomy/sad.
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We usually keep our content positive but wanted to see if sad images had a bigger impact on getting us enquiries.